The 31St Haining Family Expo Focuses On The Transformation And Upgrading Of Traditional Industries

In the most beautiful season at the turn of summer and autumn, the 31st Haining China · International Home Textiles Expo opened in Haining China Home Textile City. This exhibition aims to better promote and lead the fashion of Haining home textile industry, intelligent weaving technology, and internationalization of trade exhibitions, and comprehensively demonstrate the new concepts, new technologies, new processes, and new products of the new generation of home textile industry, Lead the new development of home textile industry and advocate new fashion of home life; At the same time, it will further promote enterprise cooperation, industrial exchanges and market services, which will help promote industrial innovation, enterprise growth and market upgrading.

Meet in Chaocheng

"Intelligent Manufacturing, Better Home" New Fashion of Home Life

On the morning of August 11, the opening ceremony of the 2024 Haining China International Home Textiles (Autumn) Expo was held in Haining China Home Textile City. Leaders from China Textile Industry Federation, China Home Textiles Industry Association, Zhejiang Returned Overseas Chinese Federation, Zhejiang Provincial Economic and Information Department, Haining City and other relevant units, Representatives from home textile industry associations and home textile related industry associations from all over the country, domestic key textile industry cluster areas, textile professional markets, important purchasers, brand exhibitors, experts and scholars attended the opening ceremony.

Under the witness of the participants, Yang Zhaohua, Chen Wenxing, Yu Genjun, Xu Honglian, Zhao Jing, Cao Yi, Xu Xiafang, Chen Meimei, Xu Xinfeng, Zhu Yongbin, Shen Guofu, Cao Yaoqiang, Yin Xiaohong And other leading guests jointly launched the 2024 Haining China International Home Textiles (Autumn) Expo.

The opening ceremony was held by Zhang Ruqiang, Vice Mayor of Haining Municipal People's Government host.

"Haining rises because of the tide, and prospers with the tide. Therefore, our development in Haining is always surging like a big ship." Xu Honglian, Deputy Secretary of the CPC Haining Municipal Committee and Mayor It was pointed out that in the first half of the year, Haining's economy was strong, the fashion industry was booming, and the added value of industries above designated size increased significantly, ranking the forefront of the province, which fully demonstrated the vitality and potential of Haining as a fashion city. After more than 40 years of vigorous development, Haining has built the largest production base of home textile fabrics in China and the largest distribution center in the world. In the first half of this year, the output value of the fashion industry above the designated size increased by 15.3%, of which the home textile industry played an important role.

Haining Family Expo is an important platform to show the achievements of local fashion industry and promote industrial upgrading. Focusing on the cutting-edge trend, the Home Expo has carefully built characteristic exhibition areas such as intangible cultural heritage fabrics and new Chinese style, aiming to promote the fashion industry of Haining to a new height through exhibition, exchange and cooperation. In the future, Haining will focus on the transformation and upgrading of traditional industries and issue a series of policies and measures to provide strong support for the development of the fashion industry.

　　 Chen Wenxing, Academician of the Chinese Academy of Engineering and President of Zhejiang University of Technology The speech said that Chaocheng Haining is a city with profound cultural heritage, solid industrial foundation and fashion innovation vitality, is one of the most important industrial clusters in China's home textile industry, and is also a global highland for "jacquard textile technology research" and high-end home textile product research and development. Zhejiang University of Technology is an international famous textile school. Over the years, it has worked closely with Haining and produced many development achievements. Among them, Zhejiang University of Technology and Haining China Home Textile City jointly initiated and established the "Textile Intangible Cultural Heritage Creative Hall", which strongly promoted the collision and integration of traditional intangible cultural heritage and modern textile technology.

He said that in the face of new trends, new requirements and new changes in the development of the textile industry, Zhejiang University of Science and Technology will continue to deepen cooperation with Haining's schools, cities and enterprises. Based in Xucun, Zhejiang University of Technology will focus on home textile, follow the trend, give full play to the school's talent resources and R&D advantages, and better serve the design improvement Technological innovation and product research and development will boost the development and upgrading of Xucun's home textile industry and jointly continue to write a new chapter in Haining's fashion development.

　　 Yang Zhaohua, Vice President of China Textile Industry Federation The speech said that since this year, in the face of the complex and changing domestic and international environment, China's textile industry has shown strong resilience and vitality, and the added value of textile industry above designated size and the economic benefits of enterprises have increased. The home textile industry also achieved stable operation. At the same time, they are also actively embracing new changes, paying more attention to consumer value, and actively exploring new service systems from the perspective of consumers in the new consumption wave.

2024 is a key year for further deepening the development of the new pattern of domestic and international double cycle development, and also a year for unlimited business opportunities in the reform. In the face of new development changes, we should not only enhance risk awareness and bottom line thinking, but also seize the new opportunities of service consumption, strengthen industry self-discipline, prevent "internal" vicious competition, take scientific and technological innovation as the guide, take creative design as the priority, and follow the trend to promote industrial upgrading and transformation.

Xucun is an important production and marketing cluster of China's home textile industry. It should further play a leading role, focus on the improvement and upgrading of the home textile industry chain by building a world-class home textile industry cluster pilot area. It is hoped that Haining can take this Family Expo as an opportunity to accelerate the embrace of new quality productivity, stimulate new growth momentum while stabilizing the foundation of the home textile industry, build a globally competitive brand matrix, and create a high-quality service consumption system.

With the continuous development of information technology, digitalization has become an important force to promote sustainable innovation in the home textile industry. During the opening ceremony, the "Signing Ceremony for Strategic Cooperation of Digital Intelligence Fashion Creative Base" was held, Zhao Yunting, Director of Digital Culture Ecological Center of China Digital Library, Yu Bin, Dean of School of Textile Science and Engineering (International Silk College) of Zhejiang University of Technology, Zhou Xing, General Manager of Dayunhe (Hangzhou) Digital Technology Co., Ltd., and He Rong, General Manager of Haining Zhongfang Fabric Technology Co., Ltd Sign the contract together.

This Haining Home Expo continues to adhere to the development concept of "one piece of cloth to one home", with the theme of "smart manufacturing to make the home better", through the exhibition of new home textile products, intelligent textile machinery and equipment, excellent home textile design works and the holding of a series of theme activities, it comprehensively demonstrates the cutting-edge achievements, new trends and new trends of home textile fashion, Lead the new development of home textile fashion.

First added AI track

Exhibition of creative design "charm of new quality"

On the evening of August 10, the industry exchange meeting of 2024 Haining China International Home Textiles (Autumn) Expo and the award ceremony of "Haining Home Textiles Cup" 2024 China International Home Textiles Creative Design Competition were held. This year, the "Haining Home Textile Cup" Creative Design Competition received 3240 pieces of works from 127 competitors, an increase of 26% over last year, further demonstrating the authority and professionalism of the competition. This competition is themed with "Charm of New Quality", and for the first time, an AI Generation Content (AIGC) track is added. One gold award, three silver awards, five bronze awards, seven jury awards, 19 excellence awards, five digital art creativity awards and several finalists are selected for the home textile creative drawing team; One gold award, three silver awards, five bronze awards, five jury awards, 19 excellent awards, five digital art creativity awards and several shortlisted awards were selected for the overall soft decoration design team. Promote the integration and development of design innovation by leaping over art and technology, and bring more new opportunities and new momentum to the industry.

On the scene, the leading guests presented awards to the award-winning institutions and winners of the "Haining Home Textile Cup" 2024 China International Home Textiles Creative Design Competition.

　　 Guo Liang, Deputy Secretary General of China Household Textile Industry Association, Cao Yaoqiang, Chairman of Haining Household Textile Industry Association Awarding for the award-winning representatives of the Digital Art Creativity Award.

　　 Jia Jingsheng, professor of the Academy of Fine Arts of Tsinghua University, press spokesman of the "Haining Home Textile Cup" Creative Design Competition, Xu Xinfeng, secretary of the Party Committee of Xucun Town, Haining City, the Communist Party of China Awarding awards to the award-winning delegates of the Jury Awards.

　　 Shen Guofu, Special Vice President of China Household Textile Industry Association, Chairman of Hongda Holding Group Co., Ltd., Wang Jingxia, Vice Chairman of Haining CPPCC Awarded the gold, silver and bronze prize winners of the overall soft decoration design group.

　　 Wu Yongxi, Vice President of China Household Textile Industry Association, Zhang Ruqiang, Vice Mayor of Haining Municipal People's Government Awarded the gold, silver and bronze prize winners of the home textile creative painting group.

　　 Wang Yi, Vice President and Secretary General of China Household Textile Industry Association, Yao Minzhong, Director of the Standing Committee of Haining Municipal People's Congress Awarding awards to outstanding instructors.

　　 Yang Zhaohua, Vice President of China Textile Industry Federation, Xu Honglian, Deputy Secretary of the CPC Haining Municipal Committee and Mayor Awarding for the representatives of outstanding organization award winners.

Focus on the new trend of live broadcast e-commerce

Discussion on the way of transformation and upgrading of home textile industry

On the afternoon of August 11, the theme forum of "building a new pattern by leveraging new media" home textile live broadcast e-commerce and the award ceremony of the famous talent of fabric art network was held in the multi-function release hall of the International Trade Center of Haining China Home Textile City. This theme forum gathered industry elites and online celebrities, and invited about 80 people, including the official leaders of local life, representatives of domestic textile professional market, representatives of fabric online celebrities, and representatives of home textile fabric enterprises, to discuss how the home textile industry can use new media to achieve transformation and upgrading, focus on new trends of live broadcast e-commerce, share successful cases, and analyze market strategies, Create a new online blueprint for home textile brands.

Introduction of high-quality talents at home and abroad

Improve the new driving force of industrial development

Take cloth as the medium and overseas Chinese as the bridge. During the autumn exhibition from August 10 to 12, supported and guided by the Zhejiang Federation of Overseas Chinese, Haining China Home Textile City Co., Ltd. invited overseas talents to visit Haining. This event brought together overseas Chinese businessmen, designers, experts, scholars and overseas students from all over the world in the fields of textile, design, and management. Through visiting the Expo brand exhibition hall, visiting enterprises and other activities, we can understand the development status and future development trend of Haining home textile industry. Through field visits and exchanges, we can inject new momentum into the introduction of high-quality talents in Haining home textile industry and the development of the industry.

After nearly 40 years of development, Haining has built the largest production base of home textile fabrics in China and the largest production and marketing center of jacquard home textile in the world. The advantages of cluster production and marketing are significant. Facing the complex and severe external environment, Haining home textile industry insists on innovation, and has achieved leaps and rapid growth. Haining home textile enterprises are accelerating their transformation and upgrading to high-end, intelligent and green.