Jinan Luokou Garment City: Light Up A New Chapter Of Cross-Border Development Of Traditional Commercial Circulation Industry

Jinan Luokou Garment City, a legendary modern comprehensive business district, has created a myth of the leap and take-off of Shandong garment distribution industry with wisdom and sweat.

Stick to the original intention and constantly forge ahead

Butterfly transformer multi-functional large-scale comprehensive business district

Jinan Luokou Clothing City was founded in October 1989, and the Party branch was established in June 1995. Now, there are 35 Party members. For more than three decades, under the guidance of the superior party committee and government, the Party branch of Luokou Clothing City has adhered to the core concept of "focusing on party building and promoting development around the market" in accordance with the requirements of the work regulations of the CPC branch, keeping the original intention unchanged and achieving a great leap forward. In the new era, Luokou Garment City has become the largest clothing commodity distribution center in Shandong and a large-scale comprehensive business circle integrating clothing trade, catering, office and logistics.

Luokou Clothing City is located at the core of the north-south central axis of Jinan City, shouldering the important tasks of building a regional economic center, improving the business environment, transforming and upgrading the traditional trade circulation industry, and shouldering the heavy task of high-quality integrated development. Based on the new development stage, implement the new development concept, integrate into the new development pattern, and build a new fashion flagship, the mall has determined the fundamental policy of strengthening regional economic development, striving to transform the industry pioneer advantage into innovation advantage, transforming the size advantage into service advantage, and taking driving economic development and building an interactive business circle as the driving force for enterprise development, Consciously integrate the enterprise's own development into the great rejuvenation of the country and the nation, and take driving economic development and building a harmonious society as the driving force of enterprise development.

"Luoxianghui" project takes the lead

Typical transformation and upgrading of traditional markets

New opportunities, new momentum and new vitality! In accordance with the spirit of the work report of the Jinan Municipal Government "accelerating the transformation and upgrading of traditional commercial and trade markets such as Luokou Garment City", under the guidance of relevant functional departments, Luokou Garment City has completed the transformation task of "modern professional characteristic comprehensive market", adding new impetus to the transformation and upgrading of traditional professional markets, and promoting the sustainable and high-quality development of Luokou Garment City. The Group has determined the strategy of "double upgrading and double transformation". "Double upgrading": First, relying on the Chinese clothing brand incubation base, the Group gathers original industries, incubates local independent brands, and creates a gathering place for Lupai clothing. The second is to get through the industrial chain, establish strategic alliances with upstream and downstream industrial chains or parks, and form an ecosystem integrating design, production, research and development, and sales. "Double transformation": First, create a modern professional characteristic comprehensive market, build the core business district of Beicheng, and provide a series of supporting services of "eating, drinking, playing, enjoying and shopping" around the 15 minute characteristic convenient life circle dominated by clothing. The second is to fully tap the potential of the wholesale market at night, open the economy at night, and attract the "Houlang" crowd through such projects as American Chen card punching, art performance, catering and entertainment.

Under the historical mission of expanding domestic demand, promoting the virtuous circle of economy and enabling high-quality development of regional economy, the "Luoxianghui" project lasted for half a year, from project establishment to investment attraction, from design to opening, bringing the business center back to life. Benchmark complex highlights modernization, deepens consumption hotspots, innovates consumption scenarios, boosts consumption confidence, and creates a new fashion highland. "Luoxianghui" has become a key transformation project for urban renewal, a key enabling project for the transformation and upgrading of traditional markets, and a concrete demonstration of the core culture and development strategy of Luokou Clothing City. Relying on the Chinese clothing brand incubation base, the original industry is aggregated and local independent brands are incubated; Stick to the entity as the main position of economic development, and realize the organic integration of market specialization and diversification.

Multi category derivative new business

New choices for citizens' nightlife

"There is a new place to play at night!" Ms. Gao, a citizen, still lingers after clocking in "Luoxianghui". With the grand opening of "Luoxianghui", new business forms such as gold jewelry, reputation featured food, fashionable home accessories, children's immersion entertainment have settled in one after another. "Kunyuanwei", "Kenyue Coffee" and other "first stores" have come one after another. Fashion drinks such as Lucky Coffee, Bawang Chaji, Yanfu private food, KFC and other food and beverage, sports and leisure such as Li Ning and Huili, Meet Doudou and other household brands settled in Luoxianghui.

"Luoxianghui" extends the business hours at night, drives the night economy in the business district, enriches the night life of citizens, fills the gap in popularity of the business district in the north of Jinan at night, and creates a precedent in the national clothing circulation market. "Luoxianghui" is a new strategic deployment of Luokou Garment City to create a "modern professional characteristic comprehensive market" and build a core business district in the north of the city, giving full play to the advantages of resource agglomeration and realizing a new business model derived from multiple categories, and injecting new vitality into promoting consumption upgrading in Jinan.

The thick Yellow River culture infiltrates the hot land of Luokou Garment City, and breeds its open-minded and generous mind and diversified and compatible humanistic spirit. In the future, Luokou Garment City will seize the development opportunity of Jinan's strategy of "strengthening the provincial capital" and the major national strategy of the Yellow River, adhere to the principle of stability and progress in stability, make every effort to stabilize the economic operation, stabilize the market main body, and stabilize the livelihood of the community, and contribute to promoting the high-quality economic development of Jinan.

(Source: Qilu Yidian)